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Assure vs Ensure vs Insure


Assure vs Ensure vs Insure. Click this link to never misuse these words. Assure = talk is cheap. Ensure = it’s done. Insure = do you have an insurance policy?

Assure means to tell someone something positively or confidently to dispel any doubts they may have.

Ensure means to make certain that (something) shall occur or be the case.

NOTE: Both assure and ensure mean “to guarantee” or “to state confidence to”. However, assure is more about saying than doing, where ensure is more about doing than saying.

Insure means to cover or protect with an insurance policy.

Because of their similar spellings and pronunciations, assure, ensure, and insure are often misused. If you do misuse any of these words in your writing, we ensure you that ErrNET will detect and correct the misuses.

Assure sentence examples:

I know my payment is late but I assure you that the check is in the mail.

You are going to have to trust me on this one; I assure you that this is the car for you.

I assure you that I will be home by my curfew.

We assure you that we will meet you for late-night drinks after we are finished with dinner.

Ensure sentence examples:

I ensure you that you will not have a blowout since I just put new tires on your car.

The plumber actually fixed the leak and ensured us that the pipe would not leak again.

I studied hard for the test and ensure you that I will get a good grade.

I ensure you that I won’t be late to pick you up because I’m already here waiting for you out front.

Insure sentence examples:

Workers compensation insurance will insure against any accident that occurs on the construction job site.

His policy would insure his family’s financial stability upon his death.

They decided to insure their windows since they lived on a golf course and learned that stray golf balls frequently break windows.


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